client spotlight
lawson’s finest liquids
Location: Waitsfield, VT
Type: Refresh of existing space
Services: Store design, fixture design & merchandising
Season: November 2022
Visit Their Website: Click here
Lawson’s Finest Liquids is a craft brewery located in the Mad River Valley of Vermont. Their beautiful taproom opened in 2018 and features a retail space for fans to purchase to-go beer as well as other branded merchandise.
Since 2018, their non-beer merchandise outgrew their existing layout and Grease & Glitter Studio was brought in to reimagine the space without disrupting the existing fixture setup. In addition to designing the space and merchandising, we worked closely with a local builder to design the center table fixture & risers. Grease & Glitter also designed & built the cubby modifications in-house.
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Project Goals
✧ Create a welcoming retail space with a clear directional flow
✧ Highlight the apparel assortment in an organized & easy-to-shop approach
✧ Create an intentional destination for customers to explore the hard goods assortment